By Greg Hluska
Over the last few weeks, I have tried to write something of an introduction to web site marketing. I tried to teach you how a search engine ‘thinks’, showed you the basic tools you can use to drive search traffic to your site, and wrote an article on some tools you can use to research various keywords.
Today, I am going to write about a topic that will especially interest people who have just started a web site. The sandbox refers to a probationary period that all new sites must go through with major search engines. I am writing about it because it is a topic that very few new webmasters know about it, despite the fact that it should play a huge role in how they plan and administer their web sites. Read more »
By Greg Hluska
In my previous installments, I have introduced search engine optimization and the three most important optimization tools at at your disposal. This is an oversimplification, but if you want to get good search rankings, write good content, get good links and write good titles for your articles. But what does this have to do with the Regina Streets Magazine?
The RSM is a street publication, founded in the tradition of great street publications like the Nashville Contributor and the Edmonton’s Our Voice. I helped start the magazine and remain heavily involved – I write articles, edit articles do the layouts and work with/recruit our vendors. So, once again, why am I writing about search engines? Read more »
By Greg Hluska
Yesterday, I introduced the topic of search optimization and attempted to illustrate how search engines work with a simple analogy. To learn to think like a search engine, imagine that you are working on a research project in a massive, poorly indexed library. To find the right resources, you would likely look at titles, ask people you trust and flip through books to make sure a particular book is of interest and on topic.
So what does this have to do with search engines? Read more »
By Greg Hluska
When Stacey and I first started talking about going online, I decided that I was going to write about what I doing behind the scenes of this site. My goal was to write about my strategies and tactics in real time so that others could learn from my failures and successes. This site was going to become a repository of best practices and horrible comedies of errors.
This post is both a culmination and a beginning. The culmination of months of dreaming and planning and the beginning of (hopefully years) worth of material. The last few weeks have had rather similar impacts upon the world of search, so that is where I will begin. Read more »